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The Experience of Customer Experience
In my time as a planner I’ve encountered my fair share of clients who have struggled to identify the need for a coordinated digital strategy. The conversation tends to be along the lines of ‘we need a...
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Just What The Heck is sCRM?
To set the context, I recently pitched for an sCRM approach to a large UK/US brand with an established heritage. Building upon a great article by Olivier Blanchard I set a broad and comprehensive sCRM...
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Applying Lean Thinking in Advertising
Image courtesy of Laura Borse (Flickr)In my last post, I wrote about the changing dynamic between brand, agency, and consumer. The old model of brands employing agencies to sell their stuff to...
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Creating a Sensorial Experience via Digital Strategy
There’s been a lot of positive press around Design Studio Berg’s Little Printer. The concept is simple, your tweets, RSS feeds, messages, and online subscriptions are physically printed out on paper...
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Long Term Digital Planning vs an Agile Methodology
I’ve spoken before on the need for agencies to become more agile in developing digital solutions for clients. As the velocity of change continues to accelerate, clients are going to insist that their...
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Google Firestarters 5 – Cory Doctorow
I was lucky enough to be invited to another Google Firestarters event in London, with Cory Doctorow. I genuinely had no clue as to what the topic of the talk would be and when Cory mentioned copyright...
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The illusion behind Facebook’s Social Graph
Thought provoking as ever, Stephen Johnson has written a piece for Wired Magazine on the Unstoppable rise of Facebook, in light of its IPO. I think it’s with supreme irony that Facebook could not have...
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Content Curation and why man beats machine
A like Zite, but I just don’t like my Zite recommendations enough. That is why I feel as a content curation tool, it doesn’t meet my expectations…just yet.Zite is a content curation app that:mining...
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User Interface Design Needs to be more Tactile
Fascinating user interface design from Tactus Technology that embraces touch rather than the smooth glassy surfaces. Completely transparent physical buttons rise up from a touchscreen surface on...
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On Disruptive Startups – Invisible//Ink//Digital
There has been a number of news articles this week around disruptive startups that have changed industries. In particular there seems to be increasing evidence of a backlash against these new...
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